Psst! Victor here.
1) Why do Jane Wyman and Allen McDowell (Tobacco Farmer) smoke Chesterfields? Mildness?
2) Sure. It might be mildness. Still, Scientists have found that 9 out of 10 movie stars and tobacco farmers will smoke Chesterfields if you pay them to! Tobacco farmers are, for some strange reason, particularly drawn to smoking cigarettes and advising others to do the same!