Ad Nauseum..."9 out of 10"

Bud: This ad makes me wary with its hunkus punkus. "9 out of 10 buyers have bought Imperial before and they're buying it again!" Is that supposed to convince me that Imperial is good? Because it only makes me think that Whiskey John there with his "Sippin' Sack" forgot how much it sucked and bought it again by accident. Or, he had his glasses off and couldn't see what he was buying. Also: I want to talk to Imperial Buyer #10. I want to see what he has to say. If they haven't hushed him up.
Psst: Down here...Is that a tiny "Whiskey Elf" rolling that barrel?