Wednesday, January 6, 2016

Dear Express

Yeah, it's me. You know me. You know that I make copious amounts of sweet coin rain down upon you. You know I will buy your sassy little skirts. You know I will buy your vibrant-hued sweaters. You know that any minute now I will buy another "Skater Dress." Somehow you sense this, high up in your Express Castle of Knowledge, even 'though I have not yet placed my order. You know that this is not my first "Skater Dress," Express. You have the Big Data to prove that. And still, after five Skater Dresses, I'm not sure why I'm buying them. Why does one person who does not skate need five Skater Dresses?

Okay: Let's do some hermeneutics on this dress, shall we? Perhaps that will provide some clues. A cross-comparative literary analysis of multiple Express "Skater Dress" descriptions reveals the dress unilaterally promises to be "laidback, frisky, supple, amazingly flattering, charming, easygoing, super-cute." Laidback, frisky, supple, amazingly flattering, charming, easygoing, super-cute. Laidback, frisky, supple, amazingly flattering, charming, easygoing, super-cute. HOLY CRAP, EXPRESS! I think I might want to date this dress instead of wearing it? In fact, I maybe want to marry this dress. I am probably ready to settle down with this "laidback, frisky, supple, amazingly flattering, charming, easygoing, super-cute dress." I, too, will vow to be "laidback, frisky, supple, amazingly flattering, charming, easygoing." We will make a great laidback and supple couple, this dress and I, and our union will be quite affordable ($39.90 MARKED DOWN!).

So: That's it. Express sucks me in with their bamboozling adjectives and sheer cunning. But, I'm drawing a line with Express. And, where am I drawing the line? EDITOR PANTS and COLUMNIST PANTS.
What the what the what? I'm an editor/writer. Does that mean I need one of each of the above pairs, even 'though they all look the same to me? When I stop editing, do I have to strip off my editor pants, put on my columnist pants, and start writing? And vice versa? And vice versa? What's that, Express? I think I hear you faintly calling "Yesss you need one of each paiiiir" from high up in your Express Castle of Knowledge. Somehow, this is not a surprising answer from you.

Okay, I'm sure the descriptions will help. The Columnist Pant has: "...a head-turning tailored look." In stark contrast, the Editor Pant has a: "flawless fit." What the what the what? First, both are too perfect to mesh with the rest of my wardrobe. These pants set the bar too damn high. Most often, I select pants that do not turn heads and do not fit flawlessly, but that mix and match well with classic coordinates such as Godzilla t-shirts. Second, I henceforth (or henceforth after I purchase my "Skater Dress," actually) refuse to shop at Express until they give me a detailed, five-page brief that explains the difference between "Editor" and "Columnist" pants. I know they can do it. I have faith in their "super-sleek, profesh, sultry, relaxed, user friendly" ability to do so.