1) Ad says: "No tight, fussy curls on this page!" ALL of the curls on this page are tight 'n fussy.
2) Even the "Aloha" hair style looks tight and fussy. Even the "Aloha"!
3) The only casual hair style on this page is the one where the woman is combing her hair away from her head at a sharp, right angle. That one looks not just casual, but fun.